With geolocation as a main feature, Badoo is most useful as a dating platform for discovering others nearby for in-person dates, hookups, and more. In both versions, the platform strongly encourages paid in-app or online purchases to get the most out of your experience. As an alternative to sharing publicly, you can create private photos, albums, and videos -- the last feature which is rather unique in and of itself. From a user experience perspective, the site and apps are well designed, aesthetically-pleasing , and easy to navigate. The layout is straightforward and profiles are colorful, almost playful in nature. Most recently the dating platform launched a lookalikes feature, which essentially uses facial recognition software to help you find others who look like your celebrity crushes, which again just pivots the focus of the site to revolve around how well you photograph.
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More than 10,, users in the US Badoo is recommended for the younger generation Majority of users are young adults to middle-aged individuals searching for everything from friendship to long-term relationships. Because of this, the site is similar to Tinder, with majority of users looking for casual dating, hookups and flings. However, the site does have its share of users over 35, who are looking for more serious connections. Overall, wwe give Badoo's membership structure a 3 out of 5, as older members looking for a serious relationship might feel out of place with fewer match potentials.
Social experiment or hookup site? It's a social network for people you haven't met yet, but it's not a dating site. Or so they say.
For ages now, I have been wanting to write an article about how automated testing is set up at Badoo. I wanted to write something which would be both interesting and useful. I wanted to share experiences that would be easy to put into practice in almost any system.