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Case Submission Online Dating Websites And Apps We are key advisors to clients running online dating websites and mobile apps, or running marketing campaigns promoting online dating. The online dating industry generates billions of dollars per year in revenues, and there are thousands of different companies running online dating websites and mobile apps. Because of the massive business opportunity, companies are continually testing new business models and technologies to facilitate online dating. There are also significant legal risks for businesses running online dating websites and apps. The large amount of personal information that consumers upload to online dating services creates a legal minefield for businesses. For example, competition creates incentives for profile sharing among different dating services in order to quickly amass large groups of user profiles; however, inadequate disclosure of information-sharing practices can result in significant liability under state privacy laws.